1. Provide enough information about your business
Before making anything else, make sure you provide all the important information about your business. This includes: comprehensive description, email, phone number, website, address
2. Choose a suitable cover image
Since it is the most watched item on your facebook page, the cover image is crucial for making a good first impression. Colorful images and images with faces attract the most attention. Choose the best suitable image according to the specifics of your business.